Welcome to… The IP Money Revolution™
How to Turn Your Ideas, Expertise, and Know-How into Passive, Predictable and Profitable Income — Without Selling More Courses or Clients
The IP Money Revolution Begins
For more than four decades I’ve been helping entrepreneurs, business leaders, content creators and experts turn their ideas into income.
Along the way, I discovered something many people never realize:
You don’t have to create more to earn more.
You just have to better leverage what you already own.
The “what you own” is your intellectual property — your frameworks, experience, stories, ideas, content, systems, processes, training and wisdom.
When you understand how to package, position, and profit from that IP — not just by selling it, but by renting and licensing it — you unlock an entirely new income game that can scale far be-yond your personal time and effort.
This isn’t theory.
It’s the foundation of a movement I call the IP Money Revolution™ — and it’s quietly changing how authors, coaches, consultants, trainers and even software founders make their money.
Traditional business models are built on doing more:
More courses.
More clients.
More launches.
More hustle.
But that model eventually breaks.
Your time maxes out. Your energy drains. And your message — your life’s work — gets trapped inside a business that depends on you showing up every day to deliver it.
You work hard trying to sell more courses, content, coaching, consulting or speaking. Too many experts, authors, coaches and consultants are drowning in work they don’t enjoy, chasing clients who don’t pay enough, and grinding to produce new content just to stay visible.
Meanwhile, the greatest opportunity sits quietly in plain sight:
You’re already sitting on a mountain of valuable IP — and most of it is under-leveraged, under-priced and under-used.
You don’t need more clients.
You don’t need more content.
You don’t need more funnels.
You need a better strategy for everything you’ve already created.
The IP Money Model flips this completely.
Instead of just selling your time or your stuff, you sell, rent or license your intellectual property to companies and partners who can pay you monthly, quarterly or annually for access, not labor.
You get paid for what you’ve already created, instead of constantly creating something new to get paid.
Whether you’re a coach, consultant, trainer, author, expert or founder, this special report and the other resources here will show you exactly how to:
Find the hidden assets already sitting in your content and expertise.
Turn your ideas into intellectual property that companies will license.
Create recurring revenue without chasing more sales or clients.
Build a brand that multiplies your message and your impact.
And most importantly it will show you how to do all of this ethically, elegantly and profitably.
Because I’ve learned something after 47 years and more than 1 million entrepreneurs trained:
The game isn’t just about making more money.
It’s about enjoying a better lifestyle, having a broader impact and making a bigger difference.
So let’s begin the journey together.
So let's begin the journey together...
What Experts say about Mitch
“Your mentoring resulted in a $30,000 assignment in the first month. Without your help I would not have had the courage, the structure or the words. I got a big financial return on investment working with you. I got an even bigger lift in my courage, confidence, competence and commitment. Your advice, counsel and mentoring have transformed my business and changed my life.”
“I applied Mitch’s unique approach to asking leading questions and presenting solutions to a client’s pain points, and after just one meeting they awarded me a contract for $260,000. I also followed his suggestions on my content marketing and lead generation. I’m doing the same Zoom health education lectures I’ve always done. Instead of presenting all my material in one lecture, Mitch recommended I break it down to one topic at a time. I’m now getting a lot more leads per lecture. With our business model, each person that voluntarily participates in our clinical research program is worth six figures of revenue to our organization. Thank you Mitch!”
“After Mitch’s one hour clinic, a woman reported that she inked a $140,000 contract as a direct result of what Mitch discussed!”
“ONE conversation with Mitch more than paid for his fee several times over actually! He saved me from a very bad publishing deal. Mitch has given me wonderful ways to license my IP and really creative ways to market. Mitch was one of the best things that happened this year.”
“Mitch, what you shared with me in the morning I converted into results this afternoon. With your input, I landed a five-figure commitment from my client. Working together less than one week and already I got many times my investment back. I intend to earn a lot more. Thanks.”
“I wrote a book and didn't have a single person buy it, so I made a deal with another author to license his name and brand. He promoted it to his customers and it became a #1 bestseller. His audience got an incredible book, he didn't have to do any work, plus he got monthly income. I retained 80% of the royalties. This is just one way I’ve licensed my IP. As my mentor Mitch opened my eyes to see what’s possible.”
“My good friend Mitch Axelrod is one of the foremost authorities in sales and marketing in the United States today. Mitch has trained more than 100,000 men and women on peak performance selling skills. His technique, his method and his process are responsible for boosting more people into the ranks of the top 10% than any other trainer alive today.”
“Mitch teaches common sense. Listen to what he says. He is the best in the world at making the business game simple and effective. The ‘Breakfast with Fran” calls we did with Mitch are our best ever. Mitch is the best person I know in the world to talk about marketing and sales.”
“Mitch Axelrod is one of America’s best kept secrets. His depth of content, research and writing are incredible; he is an industry expert. He will make a great difference in the lives of those he touches. Mitchell Axelrod is one of the stars in the speaking industry.”
“I got more practical and useful information from you in five minutes than I have gotten from most speakers in hours. I could listen to you all day long. You were spectacular.”
“This program got me to think about how, in some ways, I’ve been stuck in the old game. You helped me realize how difficult I’ve been making it for people to recommend me, and how to change that.”
“Mitch conducted three of the most heavily attended and lauditorily reviewed tele-conference calls we ever sponsored, with 200 marketing consultants in one day. His seminar is two of the most illuminating and expansive days you will ever spend. If you want to be a sales Green Beret, and increase sales, call Mitch.”
“In a jungle of misinformation, hype and outright deception, Mitch maintains an enviable standard of excellence, ethics and integrity. He is not only a powerful speaker, he’s also a fountain of cash-producing, business-building information. He is a resource you should tap, and permanently connect to for the rest of your business life.”
“Mitch’s Success-Abilities work is vital information for you to have if you want to survive and thrive in the 21st century.”
“Spectacular! Your message is one of international change in the way we do business. I was on fire after your call. Once again, you blew us away.”
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